New California Coalition

Business Retention

A recipe to retain and support California’s small businesses.

Key Takeaways

1. $5B small business tax credit and process streamlining

Extend a lifeline to battered California small businesses using 5% of the state’s operating surplus. Make it easy to get!

2. Establish an “Economic Intervention Strike Force”

Early warning intelligence system for large-employers considering leaving. Governor to receive a weekly competitive alert memo detailing risks.

3. Create “Governor’s Business Expansion Team”

Sole purpose is to help companies eliminate or reduce permit, building, tax and CEQA process costs. Pair with aggressive success benchmarks.

4. Establish investment and growth targets for select California industries

Early warning intelligence system for large-employers considering leaving. Governor to receive a weekly competitive alert memo detailing risks.

5. Create a “Move to California” working group

Launch a coordinated advertising campaign to attract talented new college grads to settle in California for the chance to chase their dreams.

6. Open up new opportunities for California business growth abroad

Provide CA small businesses with marketing guidance and assistance to help them access international markets and grow exports

99.8% of California’s 4.1 million private sector companies are small businesses. Their health and growth is central to our effort to make the state’s economy work for all Californians. This is more than an economic imperative; it is a core pillar of a broader equity agenda that seeks to build healthy communities and provide abundant opportunities for individuals to pursue their own California Dreams.